The Sioux’s fight for the Black Hills is the American Dream’s nightmare

In 1854 in the plains of Wyoming, near Fort Laramie, a 10 year old Sioux boy watched as an American regiment shot and killed the Sioux chief during peaceful negotiations. He watched the Sioux retaliate and kill many…


Making moments with your team will change everything.

On the last day of her initiation into womanhood, the rising sun finds Julene Geronimo, a Mescalero Apache, dancing beside the smoldering remains of last night’s fire. She is exhausted. She danced through the night, and soon, she will run towards the sacred mountains where White Painted Woman, the heroine of the Apache creation myth, gave birth to her people.

But the Apache don’t believe that this rite of passage is just a symbolic re-enactment. In the Vice segment featuring Julene, Julene’s grandfather says that through the ritual, both Julene and the tribe are transformed by the rite: “We face…


Purpose beats profit. Especially with change on the horizon.

Everyone has an opinion about Blockbuster’s failure. Every consultant and analyst offers answers for their decline, decrying all the poor strategic decisions. “Blockbuster failed because they didn’t embrace new technology.” “Blockbuster didn’t accept streaming until it was too late.” “Blockbuster clung to old business models.” These sound like the right lessons to take away from the company’s crash. But they’re just the obvious problems. They’re the errors we can point to and think, We would never do that. We’re smarter than that.


It’s one thing to say what you believe. It’s another to live it.

In 1776, a group of the most respected leaders of the American colonies huddled around a table, sweating from the oppressive Philadelphia heat — and because the document they were about to sign contained ideas that constituted treason to the current world order. They knew they might be signing their own death sentences, but this was the only way they could maintain integrity. …


Harness the power of symbol and watch the world change.

Leaders, and especially founders, if they are honest, actually do want to change the world. Great leaders have some transcendent vision that makes them misfits and mavericks; they dream of rallying people behind a world-changing. There is nothing more exciting to a founder than to imagine their movement fighting through adversity and coming out on the other side to make their dream a reality.

The good news for leaders is that all humans crave this same thing. More than creature comforts and free meals, even more than financial success, we all want to be a part of something meaningful, a…


And how to harness your brand for that same force.

If you aren’t a competitive athlete but you’ve gone on a run anyway, you might have Bill Bowerman to thank. Before Bowerman, running was largely seen as an alternative sport for crazies. Only “runners” ran.

Bowerman was a gruff, cold-eyed descendant of the Oregon trail pioneers. He came back from World War II with two silver and four bronze stars. He had loved bringing up the new guys in the war, and his knack for teaching led him to take a job as the running coach at the University of Oregon.

His runners looked at him with an almost godlike…

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