The Sioux’s fight for the Black Hills is the American Dream’s nightmare

“What would you risk dying for — and for whom — is perhaps the most profound question a person can ask themselves. The vast majority of people in modern society are able to pass their whole lives without ever having to answer that question, which is both an enormous blessing and a significant loss.”
– Sebastian Junger, Tribe: On Homecoming and Belonging

Making moments with your team will change everything.

Purpose beats profit. Especially with change on the horizon.

It’s one thing to say what you believe. It’s another to live it.

“I think that we need mythology. We need a bedrock of story and legend in order to live our lives coherently.”

— Alan Moore

Harness the power of symbol and watch the world change.

And how to harness your brand for that same force.

Sherwood Fellows

A creative agency building tribes and moving mountains for brands with a mission. Drop us a line at

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