Means vs Meaning

The Sioux’s fight for the Black Hills is the American Dream’s nightmare

“What would you risk dying for — and for whom — is perhaps the most profound question a person can ask themselves. The vast majority of people in modern society are able to pass their whole lives without ever having to answer that question, which is both an enormous blessing and a significant loss.”
– Sebastian Junger, Tribe: On Homecoming and Belonging

The Battle of the Little Bighorn, Public Domain

Clash of Dreams

“One does not sell the earth upon which the people walk.”
– Crazy Horse

Means or Meaning?

“Those who have a ‘why’ to live, can bear with almost any ‘how’.”
Viktor E. Frankl, Man’s Search for Meaning

Photo by tom coe on Unsplash

The means to live are less important than the meaning for which the tribe lives.

What We Can Learn

“Humans don’t mind hardship, in fact they thrive on it; what they mind is not feeling necessary. Modern society has perfected the art of making people not feel necessary. It’s time for that to end.”
– Sebastian Junger, Tribe: On Homecoming and Belonging

What kind of change could you accomplish if people cared more for the core mission of your organization or movement than for their paycheck?

A creative agency building tribes and moving mountains for brands with a mission. Drop us a line at sherwoodfellows.co